Size matters. People drink more wine if wine is served in larger sized glasses. The bigger the glass, the more we drink.
Planning on having a good glass of wine next to your Christmas meal? In addition to just the wine, think of the size of the glass. This has more influence than we think, according to research by the University of Cambridge and the University of Bristol, published in the journal BMC Public Health.
Where an average wine glass in England in the year 1700 had a content of 66 milliliters, the content in 2017 was increased sevenfold to 449 milliliters. A big change, but what about our drinking?
Bigger wine glasses
Dr Rachel Pechey from the Behaviour and Health Research Unit at Cambridge: ‘We found that increasing the size of wine glasses, even without increasing the amount of wine, leads people to drink more. It’s not obvious why this should be the case, but one reason may be that larger glasses change our perceptions of the amount of wine, leading us to drink faster and order more. But it’s interesting that we didn’t see the opposite effect when we switched to smaller wine glasses.’
The idea behind large wine glasses is that you can roll better and smell your wine, but in reality we also drink more. ‘There are two reasons for this,’ says researcher Theresa Marteau to BBC. ‘The larger the glass, the more we pour in. In addition, the amount of wine in a larger glass seems much less.’
In the pub this also works: the research shows that if you pour the same amount of wine in a larger glass, you sell ten percent more.
Source: Metro (Dutch newspaper)